Out of the Box

I need to write a new query letter for my script. The % of invitations or even responses has not been inspiring. So I need to rack my brain and come up with something catchy and different, something out of the box! I need to figure out how to best pitch this thing. What angles to take. The keywords to use when I am asked what my script is about. This is the way I need to start thinking. Like someone hell-bent on selling a script. Boo-ya!